CONCEPT

A NEW ICON IN SÃO PAULO

Only those who cherish and preserve the past can truly nurture an  identity and evolve over time. In restoring the old Matarazzo Maternity Hospital, Groupe Allard reenergizes the city's history while projecting it towards the future with the creation of a hallmark place that is unique in the world and which  integrates past, present and future. This is Cidade Matarazzo.

MANIFESTO | ESTATE

 
 
 

LOCATION

At the heart of São Paulo, on its most quintessential avenue, right next to the best museums, cultural spaces, restaurants and hotels in the city.

AN OASIS AT THE HEART OF THE CITY

ILLUSTRATED ENTERPRISE MAP

 
 

CREATIVE TEAM

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ALEXANDRE ALLARD

Alexandre Allard is a Frenchman born in Washington D.C. In 1990 he founded Consodata, the first digital database specialized in consumer behavior. After a few years traveling, Alexander honed his aspirations to  reigniting the creative energy of historical places and the very history of space, time and matter. He has since devoted himself to the revival of historical patrimony, contrasting past and future, and promoting notable dialogues between past, heritage, and the forward dynamism of contemporary art. At the head of Groupe Allard, he is responsible for several successful projects, including the renovation and restoration of antique buildings like the Royal Monceau and the Hôtel Particulier de Pourtalès, both in Paris. For over 10 years, Alexandre Allard has dedicated his time and vision to the revitalization of Cidade Matarazzo.

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Jean Nouvel

Winner of the most relevant international architecture award, the Pritzker Prize, Frenchman Jean Nouvel is recognized for his creativity in developing concepts that are not based on styles or ideology, but on the pursuit of the unique combination of people, space and time. The plurality of his work can be seen in iconic projects around the globe, like the Arab World Institute in Paris, the Dentsu building in Tokyo, and the Agbar Tower in Barcelona. In São Paulo, his legacy will be the Mata Atlântica Tower, which vertically expands the Cidade Matarazzo  gardens.

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Philippe Starck

An internationally acclaimed creator, designer and architect, Philippe Starck is a tireless and rebellious citizen of the world. His mission is to share his ethics and subversive view of a fairer planet, creating unusual spaces and objects with the purpose of being “good” before they are beautiful.

ESTATE

Cidade Matarazzo offers an innovative and refined combination of hospitality, retail, gastronomy, culture, and entertainment in São Paulo's largest private park, with century-old trees and tropical flora. A haven, a place of peace amidst a concrete jungle, only a few meters away from emblematic Paulista Avenue.

SITE AREA

COMMERCIAL SPACE

HOUSES OF ARTISANS

HOUSE OF CREATIVITY

ORGANIC MARKET

 
 
 
 

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ROSEWOOD HOTEL

One of the world's most reputable hotel brands, celebrated for its rigorous quality standards and outstanding service, Rosewood  cultivates “A Sense of Place” – a philosophy that reflects the history, culture and sensibility to the unique attributes of a given place. The Rosewood collection comprises some of the most iconic hotels in the world, like the Carlyle in New York and the Hôtel de Crillon in Paris. The Rosewood Hotel São Paulo will be the first Rosewood establishment in South America and the first notable six-star hotel in Brazil.

ROSEWOOD HOTELS & RESORTS

ROSEWOOD SÃO PAULO

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SUITES

An unprecedented partnership between Jean Nouvel's architecture and Philippe Starck's design to uphold the promise of a truly unique experience that matches tranquility, luxury and exuberance. The Mata Atlântica tower houses the hotel’s lobby, music studio, state-of-the-art spa, and its first stories are home to additional the hotel rooms. Exclusive suites are located between the 8th and 24th floors of the tower, ensuring that each one has an amazing view.

TYPOLOGY | UNIQUE FEATURES

 
 
 
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CONTACTS

SHOWROOM

Address: Alameda Rio Claro, 190 – Bela Vista – São Paulo/SP – Brazil – CEP 01332-010

E-mail: comercial@cidadematarazzo.com.br

Tel: +55 11 3729 2000

OFFICE

Address: Rua Itapeva, 538 – 12o andar – Bela Vista – São Paulo/SP – Brazil – CEP 01332-020

E-mail: contato@cidadematarazzo.com.br

Tel: +55 11 3385-0710