Cidade Matarazzo showcases Jean Nouvel’s mock-up at SP-Arte
Cidade Matarazzo was present at SP-Arte, the biggest modern and contemporary art fair in Latin America, where the mock-up of the Rosewood São Paulo Tower, designed by Jean Nouvel, was showcased for the first time.
The Tower is in many ways a modern vertical expansion of green space, which aims to create a dialogue with the historic landmark buildings of the old hospital. “We’re essentially celebrating the differences between 20th and 21st century architecture. We must respect historical heritage and use it as the basis in developing cities”, explains Nouvel.
The project, envisioned by Groupe Allard and with interior design by Philippe Starck, is due to be completed by 2019.
During SP-Arte, Jean Nouvel was invited by the fair’s organizers and the Arte!Brasileiros magazine to present a lecture on architecture and urbanism, mediated by Fernando Serapião (editor-in-chief of Monolito magazine) and Raul Juste Lores (reporter for the Folha de S. Paulo newspaper). Ibirapuera Park’s Auditorium, an 800-seat facility where the lecture was held, was filled to capacity.
During his lecture, Nouvel presented and explained his way of seeing the relationship between architecture and the city, and how constructions should represent the identity of place they’re inserted in. ‘To form a cohesive urban fabric, buildings old and new must dialogue with one another,’ this underlying philosophy was his source of inspiration in the development of the Rosewood Tower.