In order to rehabilitate the existing structures of the Matarazzo complex, respecting its architectural and cultural legacy, Groupe Allard reunites the greatest talents in architecture, design, landscape design and arts to revitalize this space.
In the 1990s, Alexandre Allard founded Consodata, the largest consumer behavior database in the world. After traveling the world for several years, he honed in on his ambition: rediscovering the latent creative energy of historic places and rekindling their flame by juxtaposing the power of cultural heritage with the dynamism of contemporary art. He was the mastermind behind the rebirth of the Balmain brand, which he sold in 2014.
Under his guidance, Groupe Allard is responsible for several successful restoration projects such as the Royal Monceau and the Hotel Particulier de Pourtalès, both in Paris. For eight years now, Allard has dedicated his time and vision towards the revitalization of São Paulo’s Cidade Matarazzo.
Frenchman Jean Nouvel, winner of the most honorable international architectural award – the Pritzker Prize – is recognized for his inventiveness and urban sensibility.
Among the numerous public and private projects he has undertaken around the world are iconic buildings such as the Arab cultural center in Paris, the Dentsu Building in Tokyo and the Agbar tower in Barcelona. In São Paulo, his legacy will be an innovative tower, which vertically expands Matarazzo Park, reaching a hundred meters upwards from São Paulo’s urban fabric.
Philippe Starck is an internationally acclaimed French creator, designer and architect. His profound comprehension of contemporary mutations, determination to change the world, anticipatory concern for environmental implications, love of ideas, desire to defend the intelligence of usefulness – and the usefulness of intelligence – have accompanied one iconic creation after the other. From everyday products such as furniture and lemon squeezers, to revolutionary mega-yachts, individual windmills, electric bikes or hotels and restaurants that aspire to be wondrous, stimulating and intensely vibrant places.
This untiring and rebellious citizen of the world, who considers it his duty to share his ethical and subversive vision of a fairer planet, creates unconventional places and objects whose purpose is to be “good” before being beautiful.
Philippe Starck and his wife, Jasmine, mostly live on an airplane or in “middles of nowhere”.
Benech began his career as a garden designer in 1985 after an apprenticeship at the famed Sir Harold Hilliers Nursery garden in Hampshire (UK). The stunning quality if his work and his passion for nature soon placed him in the international spotlight. Since his return to France, he has designed over 250 parks and gardens (public and private) not only in France but also abroad. Louis Benech is responsible for a series of prestigious projects, including the restoration of the Louvre, Versailles and Elysée gardens in Paris, the Jardim das Princesas in Rio de Janeiro and Pavlosk’s Rose Pavillion in Saint Petersburg.
Ateliers de France
Headquartered in France, and keeping to the compagnonnage tradition that goes back to the Middle Ages, Ateliers de France is made up of a network of engineers and experts in the most refined detailing and finishing techniques. Ateliers de France has been invited by Groupe Allard to head the entire finishing process of Cidade Matarazzo in an exclusive partnership — their very first in Brazil. Currently, Ateliers de France is conducting extensive and unprecedented research in the development of innovative solutions for the use of high-quality materials such as woods, marbles, mirrors and metals. The company’s exceptional work can be found around the world in hotels like the Peninsula in Paris, the Four Seasons in London/New York and l’Hermitage in Monaco.
At Cidade Matarazzo, Ateliers de France was chosen to work alongside Philippe Starck in delivering the highest quality custom finishings for the Rosewood Tower São Paulo Suites. Their work will be supervised by Darius Sani, whose work can be found at the Tour Odeon in Monaco and the Royal Monceau in Paris. Ateliers de France draws from only the finest materials that can be found in Brazil, ensuring the highest quality finishings for the Suites of Rosewood Tower São Paulo.
Team: Darius SANI; Sebastien LE PEZENNEC; Thales CURY; Gustavo ZIVIANI; Fabiana GAVA; Marco DA CUNHA; Gregory DE MATOS; Kim RIBEIRO
A Franco-Brazilian architecture firm with offices in Paris and São Paulo, Triptyque is run by partners Grégory Bousquet, Carolina Bueno, Guillaume Sibaud and Olivier Raffaelli. Internationally recognized for their expertise in sustainable construction, Triptyque has been invited to participate in international exhibitions at museums such as the Guggenheim in New York and the Victoria & Albert in London. Responsible for prize-winning residential projects such as Harmonia 57 and Fidalga 272 in São Paulo, the architects recently received the NAJA award for young architects from the French Ministry of Culture. They are construction consultants for the Rosewood São Paulo Tower in Cidade Matarazzo.